Star Wars (Economy)

On May 20, 1977, Variety set the tone by stating: "Star Wars is a magnificent film. Star Wars opening day totaled $254,309 from just 32 theaters. Its first weekend box-office gross equaled $1.5 million. By the end of its first theatrical run, Star Wars was the most successful film in North American history with more than $307.2 million. Lucas' (the creator of the film) cut from the box office was more than $50 million. Alec Guinness (Obi-Wan Kenobi) negotiated for 2.5% of net profits, which eventually earned the actor over $6 million.